Fundraising

1. Orientation

Core Concepts

  • Overview of the course
  • Overview of the Portal
  • Introductions and expectations
  • COVID-19 – implications for nonprofits

Outcomes

At the conclusion of this lesson, participants will . . .

  • Understand the mechanics of the course
  • Be able to utilize the Portal effectively
  • Get to know one another and share your expectations for the class
  • Understand the impact COVID-19 has on nonprofits and fundraising

2. Fundraising Fundamentals

Core Concepts

  • Legal requirements
  • Ethical considerations
  • Types of fundraising (online, membership, foundation, etc.)
  • Fundraising ROI
  • Funding Models

Outcomes

At the conclusion of this lesson, participants will . . .

  • Be able to evaluate their organization’s compliance with legal, regulatory, and ethical obligations
  • Analyze their fundraising by source, the technique used, and purpose
  • Evaluate their fundraising ROI
  • Determine which Funding Model they most closely resemble

3. The Development Plan – Framework

Core Concepts

  • Three Measures of Fundraising Effectiveness
  • Hallmarks of an Effective Development Plan
  • The Planning Horizon
  • Metrics
  • Resources required
  • The Board’s role
  • Fundraising Trends

Outcomes

At the conclusion of this module, participants will…

  • Be able to evaluate their fundraising effectiveness
  • Create a framework for their Development Plan
  • Determine what metrics are feasible and appropriate
  • Understand the resources (financial, technological, human) required
  • Be aware of current fundraising trends and how they might influence the Plan

4. Funding Focus

Core Concepts

An in-depth look at one or two fundraising mechanisms of special interest to participants.

Outcomes

At the conclusion of this module, participants will…

  • Increase their expertise in one or more specific areas of fundraising (as
    determined by the Cohort)

5. The Development Plan – Review and Implementation

Core Concepts

  • Development Plan presentation and review

Outcomes

At the conclusion of this lesson, participants will . . .

  • Benefit from feedback on their draft
  • Development Plan by the instructor and fellow Cohort members
  • Be prepared to implement the Development Plan

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