Based on external research and personal experience, this article addresses nonprofit market-driven trends involving technology, demographics, advertising, audience segmentation and personalization, content and design, and fundraising.
Designed to assist nonprofits in every sector, this article will help organizations extend their reach and use their marketing dollars more effectively and efficiently. Each of the ten trends incorporates references to other resources and includes practical advice on how best to apply the findings and recommendations. The entire article can be read in under 20 minutes – as noted at the outset! – and is well worth that minimal investment of time.
Source: Big Sea | October 22, 2020 | Maria Mora
Tags: Nonprofit, marketing, fundraising, COVID-19