This brief post recounts the author’s experiences when dealing with major donors during the stock market downturn in 2008. He applies those experiences to the current situation and extracts two primary “lessons learned:” 1) there are always donors capable of and wanting to give, so don’t be afraid to ask; 2) stay in contact, plant the seeds for future giving, and provide adequate time for donors to decide.
The author’s reliance on personal experience dealing with donors during the 2008 recession and following the World Trade Center attacks makes his subsequent findings even more valuable to current circumstances. He also pointedly reminds readers – using historical data going back 40 years – that while giving is influenced by economic factors, it has never “dropped off a cliff.”
Source: Make Philanthropy Work (via LinkedIn) | March 11, 2020 | John Pepperdine, Principal at Make Philanthropy Work
Tags: Fundraising, stock market, nonprofits, COVID-19, donor engagement