Nonprofit Resource Directory

Understanding & Evaluating Your Fundraising Strategy


A toolkit & conversation guide for Boards/ Leadership Teams to measure and evaluate fundraising effectiveness using three key metrics: 1) total fundraising net; 2) dependence quotient; and 3) cost of fundraising. A helpful chart compares the pros and cons of different fundraising tactics, their timeline for ROI, inter-dependency, and unique characteristics of the organization.


A helpful excel spreadsheet is provided to allow organizations to populate specific information for comparison and analysis.

Supporting Document: Toolkit & Conversation Guide for Boards and Leadership Teams

Source: BoardSource | AFP,, BoardSoutce, GuideStar

Tags: nonprofit, fundraising, toolkit