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Potomac Highlands Food and Farm Inititative

Total Qualifying Score: 6
County (ARC Region): Yes
State (ARC Region): Yes
Q3. IRS Status: Nonprofit – 2
Q4. Parent Entity: No – 1
Q5. 2 or More Full-Time Employees : No (as of 12/31/2019)
Q7. Budget Level: $100,000 to $250,000 – 2 (Last Fiscal Year Actual Income)
Q8. Restricted Reserves: No – 1
Q9. CARES Act Funding: Yes – 0
Q13. Participation by Executive: Yes


Potomac Highlands Food and Farm Inititative
Davis, Tucker County, West Virginia 26260

County (ARC Region) Tucker
State (ARC Region) West Virginia


Q1. Mission:

PHFFI is a non-profit organization with the mission to increase access to quality food and farm products, assist small farmers and producers in building their agricultural businesses while supporting healthy eating and lifestyles.

Q2. How organization aligns with ARC’s Plan & Goals:

PHFFI supports entrepreneurs in the agriculture sector.  We connect these entrepreneurs with training opportunities,  resources and market opportunities  that enable them to increase their wealth, while providing healthy foods to WV residents.  We partner with local health providers to encourage healthy eating, provide education on preferred diets for fighting diabetes and obesity.

Q3. IRS Filing Status: 501(c)(3)   

Q4. Unit or Chapter of Larger Organization: No

Q5. Employees:

Full-Time/Part-Time Employees: 0/4 (as of 9/1/2020)

Full-Time/Part-Time Employees: 2/2 (as of 12/31/2019)

Current Year Income/Expenses: $138,921/$116,007

Q6. Fiscal Year: Calendar

Q7. Budget Level

Last Fiscal Year Income/Expenses (Actual): $198,459 / $165,724

Current Year Income/Expenses (Projected): $138,921 / $116,007

Q8. Restricted Reserves (Amount): No ($)

Q9. CARES Act Funding (Amount): Yes ($52,226)
Received From: SBA EIDL and PPP   Date Received: May 6,
For What Purpose(s): Payroll

Q10. Negative Impacts from COVID-19:

We have a small store that closed to the public during due to Covid 19.  We are trying to transition to online ordering and curbside pick-up, but our revenues are down 30% from last year and labor has increased as a percentage of sales due to the labor intensive nature of curbside pick-up and phone/email ordering.  We receive and package orders for each customer individually and meet them at the door with their orders.

Q11. Top Three Concerns:
Employee and Customer Safety
Customer Experience

How Participation in Program Will Address Concerns:

Having a good grasp on ways to increase sales and reduce costs will enable us to provide the best customer and producer experience while keeping our quality employees working.


Q12. Applying as a Proposed Cohort? No

Q13. Executive Director or CEO Will Participate in the Program? Yes

Q14. Top Two Choices for Cohort Instruction:

Course #1 Choice: 1-Short-term Financial Management

Course #2 Choice: 2-Long-term Financial Management

Q15. Desired Course Schedule for Cohort Instruction:

#1 Desired Course Schedule: 1-Fall 2020: 11-Week Course (Nov. 9, 2020 -Jan. 24, 2021)

#2 Desired Course Schedule: 2-Fall 2020: 11-Week Course (Nov. 9, 2020 -Jan. 24, 2021)


Name: Marti Neustadt, Treasuer

Application Approved by Organization Director or CEO? Yes, Approved by Executive Director/CEO

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