Applicant Details & Scoring

ARC State Program Manager Comments

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Heritage Farm Foundation

Total Qualifying Score: 6
County (ARC Region): Yes
State (ARC Region): Yes
Q3. IRS Status: Nonprofit – 2
Q4. Parent Entity: No – 1
Q5. 2 or More Full-Time Employees : Yes (as of 12/31/2019)
Q7. Budget Level: Above $1.5 million up to $3 million – 2 (Last Fiscal Year Actual Income)
Q8. Restricted Reserves: No – 1
Q9. CARES Act Funding: Yes – 0
Q13. Participation by Executive: Yes


Heritage Farm Foundation
Huntington, Wayne County, West Virginia 25704

County (ARC Region) Wayne
State (ARC Region) West Virginia


Q1. Mission:

The mission of Heritage Farm Museum & Village is to be a source of hope and renewal for the Appalachian region. We believe the history of Appalachia – its ingenuity, its hardiness, and its warmth – is worthy of celebration. We also believe future generations are especially in need of this message. We strive to make Heritage Farm a place where hope is given and fostered through our programming, designed to provide positive stimulation and growth in a safe and friendly environment for all.

Q2. How organization aligns with ARC’s Plan & Goals:

Heritage Farm aligns most strongly with goals 4, and 5 of the Appalachian Regional Commission’s strategic plan goals.

4. Strengthen Appalachia’s community and economic development potential by leveraging the Region’s natural and cultural heritage assets

As West Virginia’s only Smithsonian Affiliate museum, we take great pride in being a destination for Appalachian residents and tourists alike to come and be immersed in the natural and cultural history of the region. We celebrate the natural diversity of the region through our “Appalachian Backyard Experience” that boasts a nature center with over 20 different native species exhibited in naturalistic habitats and a three-tiered “treetop trek” for residents to explore the deciduous canopies we are surrounded by in a unique way. We showcase our cultural heritage through many different museums on the property focusing on things such as how our ancestors settled the region, household and technology progression from 1800-today, transportation, agriculture and livestock, coal mining and other important area industries, artisan crafts, the ‘old country store’ and much more.

5. Build the capacity and skills of current and next-generation leaders and organizations to innovate, collaborate, and advance community and economic development.

The bulk of all of our programming is geared towards pre-school and school-aged children/youth to learn from the past, appreciate the present, and dream for the future. Critical thinking and problem solving skills are the main focus of each guided museum experience and school program that we host. We love to get students thinking about everyone as an entrepreneur; even their ancestors. If you have a problem to solve and are actively working towards inventing solutions together, you are an entrepreneur. Our ancestors survived settling in these hills years ago by being innovative, working together as family, and then creating ways to make a living in harmony with their surroundings and thus developed the communities we have today. That same amazing “Appalachian Ingenuity” lives inside our youth today and we encourage them to tap into that with things such as our on-site MakerSpace, Challenge Courses, Hands-On Museum and more.

Q3. IRS Filing Status: 501(c)(3)   

Q4. Unit or Chapter of Larger Organization: No

Q5. Employees:

Full-Time/Part-Time Employees: 11/26 (as of 9/1/2020)

Full-Time/Part-Time Employees: 15/27 (as of 12/31/2019)

Current Year Income/Expenses: $412,130.17/$657,992.49

Q6. Fiscal Year: Calendar

Q7. Budget Level

Last Fiscal Year Income/Expenses (Actual): $1,557,984.21 / $1,313,655.94

Current Year Income/Expenses (Projected): $412,130.17 / $657,992.49

Balance Sheet

Q8. Restricted Reserves (Amount): No ($)

Q9. CARES Act Funding (Amount): Yes ($284,800)
Received From: Paycheck Protection Program and Small Business Admin EIDL Loan   Date Received: 4/21/2020 and 5/29/2020
For What Purpose(s): Paycheck Protection Program and Small Business Admin EIDL Loan

Q10. Negative Impacts from COVID-19:

As described above, the majority of our programming thrived upon visiting school groups from around our region every day of the school year. With the onset of COVID-19 we have lost a great deal of funds from not being able to host these cohorts, and have lost a key part of our mission that many of us enjoy the most. We have strived to be innovative and provide online learning opportunities for these schools and to create an online application for teachers to use, but it is not the same. We have also only been able to be open to the public since July, due to state regulations, and have not been able to be open as many days of the week as usual due to limited budget availability to pay all the staff necessary to operate in full. There has been a significant decrease in usual attendance, due to fears of COVID and safety regulations. We have had to shut down our rental facilities as well, mitigating another source of revenue for the museum.

Q11. Top Three Concerns:
Financial Management
Programmatic Change
Visitor Safety

How Participation in Program Will Address Concerns:

We hope that having our full time staff be able to learn from experts in the field, and from other organizations, through this course that we can gain insight to the next steps we should take for a brighter 2021. Change is here to stay, and just like our ancestors before us always have, we must adapt and move forward! The ARC non profit resource center will be a wonderful source of reliable best practices and information to base our strategy off of, and will help us filter through some of the conflicting advice for future business management that is out there.


Q12. Applying as a Proposed Cohort? No

Q13. Executive Director or CEO Will Participate in the Program? Yes

Q14. Top Two Choices for Cohort Instruction:

Course #1 Choice: 1-Mission & Operations

Course #2 Choice: 2-Short-term Financial Management

Q15. Desired Course Schedule for Cohort Instruction:

#1 Desired Course Schedule: 1-Winter 2021 A: 5-Week Course (Jan. 25, 2021 – Feb. 28, 2021)

#2 Desired Course Schedule: 2-Fall 2020: 6-Week Course (Nov. 9, 2020 – Dec. 18, 2020)


Name: Rebekah Franks, Assistant Manager

Application Approved by Organization Director or CEO? Yes, Approved by Executive Director/CEO

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