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White County Chamber of Commerce

Total Qualifying Score: 9
County (ARC Region): Yes
State (ARC Region): Yes
Q3. IRS Status: Nonprofit – 2
Q4. Parent Entity: No – 1
Q5. 2 or More Full-Time Employees : Yes (as of 12/31/2019)
Q7. Budget Level: $250,001 to $1.5 million – 5 (Last Fiscal Year Actual Income)
Q8. Restricted Reserves: Yes – 0
Q9. CARES Act Funding: No – 1
Q13. Participation by Executive: Yes


White County Chamber of Commerce
Cleveland, White County, Georgia 30528

County (ARC Region) White
State (ARC Region) Georgia


Q1. Mission:

The White County Chamber of Commerce is a non-profit organization whose mission and purpose is to enhance the economic vitality and quality of life for the community of White County.

Q2. How organization aligns with ARC’s Plan & Goals:

  1. We act as the business retention and expansion arm of the White County, Helen and Cleveland economic development efforts.  We have no employer that would qualify as a traditional large employer in White County.  Therefore, all of our efforts are focused on entrepreneurial and small business strategies.
  2. That work directly ties us to preparing a workforce that meets the need of our growing economy. Our partners in this effort are our local system, regional partners Truett-McConnell University, University of North Georgia, Piedmont College, North Georgia Technical and Lanier Tech, as well as statewide partners at UGA and GT,  
  3. We work diligently to ensure that our businesses have the community assets they need to work efficiently.  This more often than not includes access to broadband (with redundancies), logistics issues and allocation of natural resources, like water.
  4. One third of our county is national forest.  Additionally, we are home to the headwaters of the Chattahoochee River, the most heavily used water resource in Georgia. We leverage and protect these assets with careful tourism promotion, supporting agri-business functions that protect the lands, and gathering the community in our Vision 2030 program.
  5. The Chamber hosts our Leadership White County to create a cohort of individuals that through creative team building and discussion as facilitated by the Fanning Institute of UGA.  This group learns the valuable skills of collaboration and visioning that includes multiple community groups. 

Q3. IRS Filing Status: 501(c)(6)   

Q4. Unit or Chapter of Larger Organization: No

Q5. Employees:

Full-Time/Part-Time Employees: 2/1 (as of 9/1/2020)

Full-Time/Part-Time Employees: 2/1 (as of 12/31/2019)

Current Year Income/Expenses: $324,000/$324,000

Q6. Fiscal Year: July-June

Q7. Budget Level

Last Fiscal Year Income/Expenses (Actual): $276,473.94 / $215,601.73

Current Year Income/Expenses (Projected): $324,000 / $324,000

Balance Sheet

Q8. Restricted Reserves (Amount): Yes ($83000)

Q9. CARES Act Funding (Amount): No ($0)
Received From:   Date Received:
For What Purpose(s):

Q10. Negative Impacts from COVID-19:

Our Chamber faces two key issues impacting how we serve the community. These issues are not uncommon for most any non-profit organization. 


First, from a service delivery standpoint, we are understaffed by 2 positions.  The needs of our stakeholders has evolved with more focus on recovery and resiliency efforts.  Our success in recovery for our tourism partners will be short lived as more and more demand will be placed on those consumers to go to other locations outside of our market.  Our event venues, a significant source of tourism income, are still suffering greatly. 


Secondly, our fundraising in non-existent as the primary source was in-person, event driven sources.  We have not found a way to replace that income. This is significant for our investors as to properly serve the area, we need more funding from outside of our primary stakeholders. 

Q11. Top Three Concerns:
Marked loss of event-driven fundraising. This will greatly impact our ability to have the funds to serve our investors and stakeholders.
Loss of membership dues. While our economy is well into recovery, some members still struggle and are concerned about a resurgence that could potentially shutter their businesses. They are naturally hesitant to re-invest.
The Community has long depended on the Chamber to be the “party planner” for the community. Without events, some of the community does not see the incredible impact that our small organization has had on the recovery efforts of our key industries, particularly manufacturing and tourism,

How Participation in Program Will Address Concerns:

Collaboration and learning from others in the same situation really puts learning in a tactical way.  I believe this will provide us with the skills to further develop our organization and those non-profits that also depend on our leadership.




Q12. Applying as a Proposed Cohort? No

Q13. Executive Director or CEO Will Participate in the Program? Yes

Q14. Top Two Choices for Cohort Instruction:

Course #1 Choice: 1-Mission & Operations

Course #2 Choice: 2-Fundraising

Q15. Desired Course Schedule for Cohort Instruction:

#1 Desired Course Schedule: 1-Fall 2020: 6-Week Course (Nov. 9, 2020 – Dec. 18, 2020)

#2 Desired Course Schedule: 2-Fall 2020: 11-Week Course (Nov. 9, 2020 -Jan. 24, 2021)


Name: Beth Truelove, President, White County Chamber of Commerce

Application Approved by Organization Director or CEO? Yes, Approved by Executive Director/CEO

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